Top news in the world of social media seems to be pointing to an on-going scandal where social media consulting firms are buying “fake followers” to increase the visibility of their own profiles.
This leads one to ask, “What is the deal with the numbers?” One would think the word social is an obvious clue. You need to able to interact with your followers, and you cannot interact with bots. An organically grown community will allow you to build relationships with the public and engage in visible activity. This leads us to the question of ethics; the social media sector is mostly unregulated, and you do not need any accreditation to call yourself a social media guru. There is room for regulation, and we need a defined code of ethics. Read more about social media agencies prostituting their brands.