Pinterest has quickly become a powerful brand, one of the fastest growing networks of all time and a powerful business referral tool. The accomplishments are impressive and the social giant itself is strangely addictive. But how much do we really know about this power hungry monster?
Did you know that Pinterest …
Was started in 2009.
Suffered slow growth until 2011.
Had roughly 50 000 users in March 2011.
Had roughly 11 000 000 users in December 2011.
Was named one of Time Magazine’s 50 Best Websites of 2011.
Was voted “No1 Startup” by Techcrunch.
Holds the title for the fastest growing website, having hit 10 million unique monthly visitors U.S. faster than any independent site in history.
Enjoys nearly 12 million unique monthly visitors.
Has a fan base that is 97% female, even though a majority of users in the UK are male.
Has 16 employees.
Twenty per cent of Facebook users visit the site daily, which equates to over two million members.
Has had a 145% increase in daily users since the beginning of 2012.
Generates more referral traffic than YouTube, Google+ and LinkedIn combined.
Had 2.3 billion page views in March alone.
A Pinterest iPhone dedicated app is downloaded 200 000 times daily.
Has over 4 million unique visitors every day.
Accounted for 40% of all social media driven purchases in the second quarter of 2012.
Pinterest users are 10% more like to buy something from retail sites than other social network users, and spend 10% more on average.
But like almost anything addictively fun, Pinterest comes with warnings, but, unfortunately, no warning label. Here are a few things that Pinterest might not want us to know about …
There is a condition in the Internet Service Providers Act that protects Pinterest from copyright laws. However, this does not protect the user. You can still be held liable if you upload an image that does not belong to you.
According to the Atlantic, Pinterest was using, SkimLinks, which “looks at links users post to websites, determines if there is an affiliate program to which they can be linked, and appends a code that ensures Pinterest gets credit for (and data from) the referral.” They claim to no longer use SkimLinks, but also do not disclose their sources of income.
Pinterest had fine print that unsettled a certain number of people, such as: “By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services.” These were amended or removed shortly after the public caught on.
How long will this giant dominate? And do we trust them? They seem to be making social waves for now. Please feel free to share your thoughts.