The amount of control you have over how your budget is spent and what kind of people you target makes PPC a laser focused option for capturing qualified leads & making sales.
The people that click on your ads are already interested in what you have to offer, therefore your budget is spent effectively.
Regular monitoring of performance allows a PPC manager to adjust ad copy, target keywords, targeted locations and a host of settings to keep the campaign aimed at the goal & delivering.
We dig keywords & search volumes for the words that you select and recommend variations. Your keyword plan is divided into ad groups.
This is where we set your daily budgets, target locations, bid strategies and so on. We also set up conversion tracking to closely monitor how visitors behaved after clicking your ads.
We compile ad text, define target pages and display URLs, and set keywords & negative keywords in this step.
Well executed campaigns require dedicated landing pages that do the job of converting visitors into leads. Depending on your situation, we recommend, design and implement strategies for landing pages.
In this phase, we manage your budgets, perform routine steps such as review keyword & ad performance, make changes such as adding or removing keywords, editing or creating new ads, stopping campaigns that perform poorly.
Remarketing is a unique feature that targets only people that have already visited your website, and are therefore prequalified as being interested in your product or service. Remarketing is very effective as an add-on to your existing promotion, OR as a standalone campaign.
We can fully set up and run remarketing campaigns as required.
We provide the client with a monthly performance report, which includes an overview of the impression, click, spend and conversion stats for the month. We may provide broader recommendations in this step, where we discover that change is needed to improve results.