Today I had to help a client add a date field to their booking form, because they’ve been experiencing drop-offs in their enquiries. Adding the date option is meant to help lock in potential leads for a fixed appointment date. The […]
We at Mediatorr feel pretty humbled having SEOMoz in Cape Town, our home city. We had the pleasure of meeting a few Mozzers face to face.
Starting a corporate website is fraught with difficulties. There are a host of factors to consider, all of which need to be done correctly if you want to achieve your conversion goals. For instance, you need to get the design […]
Google analytics allows you to gauge the success of online marketing campaigns to determine conversion rate and ROI. What it doesn’t do is allow you to follow customers as they take information gleaned online offline. For instance, they can visit […]
How SEO works Search Engine Optimisation is a very simple concept: it ensures your website is easy to find whenever someone types in a relevant search query. So, if you own a self-catering establishment in Cape Town and you want […]
You conversion rate measures how successfully you transform website window-shoppers into bona fide customers. This doesn’t necessarily translate into sales. Your conversion goal could simply be to increase newsletter subscriptions or generate free quotes. A landing page is the first […]
How much time do you spend thinking about headlines for your online content (blogs, articles and even web pages)? Be honest. If I’m honest I spend less than five minutes crafting a title. And I usually do it after I’ve […]
If there is one thing the online marketing community loves it’s a good acronym. There isn’t a service that doesn’t have its own handy little moniker. The downside, of course, is that web marketers have developed a unique language that […]