The growth of social media as a business tool has been steady over the past few years. This is partly because it’s difficult to ignore the growing body of evidence that shows exactly how beneficial social media engagement can be, […]
What weapons are currently most effective in the war for consumer attention? It depends where you’re fighting, of course, but it seems that on the social media battleground, compelling images used correctly, give brands and marketers a competitive edge. There […]
A lot of things go in and out of style in SEO but content never does. And neither does content marketing. In fact, if recent findings and various industry experts are to be believed, content marketing has never been trendier […]
Viral content is the holy grail of digital marketing. With one fell swoop, you can increase brand awareness a thousand fold, generate tonnes of traffic, and get untold natural links. All you need is an article, infographic, or video that […]
How seriously do you take Tumblr as an online marketing tool? It seems that Tumblr has divided the online marketing world into three categories: 1) Those who believe in its marketing power. 2) Those who don’t believe in its marketing […]
LinkedIn had a bit of a slow start when compared to other social media networks. You certainly couldn’t call its rise meteoric. Like the tortoise in his race against the speedy hare, it has kept plodding along and is now […]
A picture is worth a thousand words, yeah? But, how much are a thousand words worth? If you’re in online marketing, and if you’re reading this then you probably are, you know the value of words.
By now we should be getting used to Google’s constant updates and changes. Recently, a lot of those changes have had to do with search, and they’ve left a lot of SEOs panicking. Now, it’s turned its attention to ads, […]
There have been a couple of interesting articles on social media lately. Patricio Robles (Econsultancy) suggests that brands overvalue social data. Michelle Stinson Ross (Search Engine Journal) looks at graph representing the size of social networks – Twitter is down […]