Effective SEO requires focused planning and execution for a number of factors. Here is what goes into a successful strategy:
We research your industry and the keywords your target audience are using to find your company, products & services. We will recommend a set of focus keywords to be incorporated into your websites copy, titles and tags to ensure your chances of ranking on Google.
Page load speed has become a critical factor in influencing successful search rankings. Our methodology includes optimising your website’s images, browser caching and compression as well as optimising poor code.
Optimising your Local SEO presence includes improving your search appearance for location specific keywords as well as improving your presence within Google maps. This process includes setting up your Google My Business account and optimising your Google Maps listings.
This process includes reviewing your sites performance and appearance on mobile devices and providing an action plan on resolving any design / development issues.
This core SEO module ensures your website can be effectively crawled, indexed and ranked by major search engines. The process includes optimising sitemaps, instructions for search robots, index tagging and redirects, resolving canonicalisation issues, as well as fixing or treating crawl errors and broken links.
This core SEO module ensures that your website code, tags and titles are effectively optimised for targeted keywords and for user experience. The process includes optimising page titles, headings, meta descriptions, image tags and internal links.
External duplicate content – content on your site that is the same on other websites – will restrict your website’s ability to rank effectively. Resolving any internal duplicate content issues on your site is a critical factor in maximising your pages potential to rank. We identify and report on cases found on your website, and provide recommendations to best resolve them.
Having an unnatural backlink profile – the sum of all pages linking to your website – can cause a series of potential ranking issues and restrict your website from achieving optimum performance. We review the quality of backlinks using specialised software provide recommendations and actively address issues.
Increasing good quality backlinks is a big step toward building reputation. We help you to grow this factor using research and outreach methods derived from our experience.
Optimising and promoting your blog content is an easy way to attract new visitors, increase your visibility on social media and attract more backlinks naturally to your website. We optimise your blog’s capacity for social sharing, usability and introduce methods for converting traffic.
Key success metrics, comparative search ranking and traffic statistics, a brief a brief situation analysis by one of our analysts are critical points used to inform the strategy and keep the eye on the main goals.